Brand Licensing

Your registered trademark is a valuable asset. You can use it to attract customers, distinguish from competitors and build brand awareness. On other hand, your trademark may become a valuable asset that brings money by itself. You can do this by various types of deals and transactions using only your trademark such as licensing, franchising, co-branding etc. Thus you diversify your product portfolio and/or enter different markets. Important thing to remember here is that by licensing your trademark to others, you entrust them with your company’s brand image. Various questions need to be considered before, during and after you negotiate with other businesses for them to use your trademark or you to use theirs. The team of IP STRATEG can help you with its expertise in negotiation, drafting and monitoring the execution of agreements for the use of your trademark. IP STRATGE’s Trademark monetizing services include: 1. Partner Due diligence Before you enter into an agreement with other business entities you should know them first. Depending whether you give license to others or receive license to use other’s trademarks we shall conduct a research and study for the other party. In particular about: Licensors trademark rights; Other Licenses; Licensor Trademark Licensing Policy; Licensor’s Licensing Program; Organizational Structure; Wishes of the Licensee; Financial Background; Business and Licensing Information and Experience; Products and Services of Interest to the Licensee; Business Plan of the Licensee; Promotional and Marketing Information; Sales Territories 2. Valuation of the trademark to be licensed Before you sell or buy something you have to know its value. So before you enter a negotiation for licensing your trademark or receive a license to use someone else’s trademark it’s better to know what the value of this mark is. As part of our Trademark monetizing service you will get a full report of the value of the trademark in question. 3. Negotiating the licensing terms We shall advise and negotiate on your behalf or if you would like together with you the entire terms of the licensing, franchising, co-branding etc. agreement. Specific issues in licensing agreements we take care of are those in connection with antitrust regulations, bankruptcy of one of the parties, internet use. 4. Monitoring the execution of agreement We shall take care that the agreement is valid and in full force. Book a meeting now to talk on your strategy.